Use cases / ABM
Get the buying committee in one room.
Invite the senior people at your target accounts to a conversation with their peers, and leave knowing who engaged.
The ABM play3 STEPS · ONE ROUNDTABLE
1
Build the guest list from your accounts
Import your target accounts, enrich each person from their LinkedIn profile and filter down to the roles you need at the table.
Contacts and Enrichment →2
Invite each person, personally
Every invitation is drafted from the roundtable’s questions and the person’s background, then exported to the tool you send from.
Personalization →3
Host, then follow up while it’s warm
Run a small session with a private chat that stays open afterwards. Every guest’s status is recorded on their contact.
Networking environment →Why it works
A reason to say yes
Senior buyers ignore pitches but accept a seat at a table of peers.
Several people, one account
Invite more than one person from an account and see each one’s status.
Context for sales
The chat and transcript tell your team what each account cares about.
Roundtables vs traditional outbound
Traditional outboundA Peersto roundtable
First touchTraditional outboundA cold sequence to one contactA Peersto roundtable—A personal invitation to a conversation on their problem
Who you reachTraditional outboundWhoever repliesA Peersto roundtable—Several senior people from the same account
What you learnTraditional outboundOpen and reply ratesA Peersto roundtable—What they said, in the chat and the transcript
Next stepTraditional outboundAnother email in the sequenceA Peersto roundtable—A follow-up that picks up where the room left off