Use cases / Thought leadership
Host the conversation your market wants to have.
Run a recurring roundtable on the topic you want to be known for, with the people whose opinion matters.
The thought leadership play3 STEPS · ONE ROUNDTABLE
1
Plan a series, not a one-off
Set the topic and audience once. The AI drafts the description, questions and agenda, and you run the format on as many dates as you like.
Session planning →2
Publish a page that fills the room
Your logo, your colours and a clear reason to attend. Share it on LinkedIn and by email, and approve every seat.
Event pages →3
Host, and keep the conversation going
A small room where everyone speaks, recorded and transcribed, with a chat that stays open afterwards.
Live sessions →Why it works
Known for a topic
A regular series gives your brand a place in the conversation.
The right audience
You choose who attends, so the room is worth being in.
Material to build on
Transcripts give you the raw material for what you publish next.
Roundtables vs webinars
WebinarsA Peersto roundtable
FormatWebinarsOne speaker, hundreds of muted viewersA Peersto roundtable—Ten peers in conversation
AudienceWebinarsWhoever registersA Peersto roundtable—People you approved
EngagementWebinarsPolls and a Q&A boxA Peersto roundtable—Everyone speaks, and the chat stays open
What remainsWebinarsA recording few people watchA Peersto roundtable—A transcript and a relationship with each guest